Laurent Commercial: 9 appointments in 3 weeks from Slack leads

The problem

Sophie ran a two-person commercial team in Miami. Zillow exports and cold lists produced wrong numbers and generic inboxes. Her associate spent mornings researching investor-owners instead of taking calls. Pipeline felt busy but bookings didn't move.

What we ran in-house

• Day 1: ICP scoped to commercial owner-operators and acquisition leads in target zip clusters.
• Days 2–4: Scrape + verify — 89% email accuracy vs ~55% on prior lists.
• Day 5: First batch posted to #laurent-leads with portfolio-specific openers.

What changed

Sophie stopped managing lists entirely. She opens Slack, copies the opener, sends on LinkedIn and email. Every lead references asset class and recent activity — not a template. Her associate went from 40 minutes of research per contact to under 2 minutes per send.

"I never touch a spreadsheet anymore. I touch buyers."

Results

Nine listing appointments in the first three weeks. Two moved to active mandates. Monthly list refresh keeps the channel full without adding headcount.