Latticeflow AI: 14 booked calls in 30 days from Slack

The problem

Priya had two closers and no dedicated SDR. Apollo exports to VP Eng and ops leaders were stale within days. Openers were generic. The team sent before lunch some days — and researched all morning on others.

What we ran in-house

ICP locked to mid-market ops and engineering leaders buying workflow automation. Monthly refresh of 120 verified contacts with stack-migration triggers and custom openers to #icp-leads.

What changed

Research time dropped from 40 minutes per lead to under 2. Closers work warm threads from reply alerts instead of cold guessing. Priya reads the weekly KPI digest — not a CRM dashboard.

"120 buyers hit Slack every month. My closers just work the warm threads."